User Onboarding in the Fashion Industry
March 14, 2024
Ux Case Study for Model Recruitment
Selecting the ideal model requires extensive research and effort. Models Network app streamlines recruitment using UX research, making the process efficient and user-friendly.
Every Product Project Starts with Good Research
I began this project using the Lean UX method. Initially, I focused on understanding the market, conducting interviews with potential users who will primarily use the product. Next, I defined the objectives of the Minimum Viable Product (MVP), breaking down its key components.
Research! Research! Research!
During the market research and analysis, I identified several major fashion companies, some of which are direct competitors while others are indirectly related. This research provided insights into the fashion and modeling industry, enhancing my understanding of common requirements for fashion-related projects.
Furthermore, I identified additional professionals whose expertise could significantly benefit from the product, such as photographers and videographers, aiming to address their specific challenges and needs.
Additionally, I conducted brief research on models themselves, recognizing their pivotal role in the product. Without comprehensive model profiles within the product domain, its functionality would be severely limited.
Interview, why not?
Based on the insights gathered during the research, I formulated several assumptions regarding the problems that users might encounter, which our product could potentially address. However, recognizing the inherent uncertainty in assumptions, I conducted interviews with users who encounter these specific challenges we aim to solve potentially allowing me to validate whether my assumptions align with the actual needs and expectations of the users.
Your friendly designer conducting remote interviews!!! 🤗
Defining
After the research and interviews, it was time to define the MVP objectives and the key features for our product.
MVP objectives
Diverse pool of models for businesses and photographers to choose from.
Simplify finding, selecting, and hiring the perfect model for a job.
Centralized platform for hiring models.
Secure and reliable platform.
Key features
Easy-to-use interface for model registration and profile creation.
Secure payment gateway for clients to pay models.
Optional user rating and review system to help clients make informed decisions.
A comprehensive database of models for clients to choose from.
In-app messaging for seamless communication between clients and models.
Search functionality to find the perfect model based on preferred specifications.
The Evolution of Effort
Achieving Greatness
Explore Models App
Dive deeper into the details of the Models app design, covering information architecture, interaction design, and overall app design.
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Explore further some of the design challenges I have encountered in other projects.
